Breaking the mental health stigma

Bring Change to Mind is a mental health non-profit on a mission to end the stigma around mental health. To spread the message and further awareness, BC2M was in serious need of a rebrand as well as an eye-catching campaign to kick things off in the right direction.

I designed them a new logo and from there we focused-in on empowering people to open up about their mental health with those around them.

CREATIVE DIRECTION: Steve O’Connell // Todd Taylor // Chris Plehal

DESIGN / ART DIRECTION: Chris Henry

COPY: Chris Plehal

PRIMARY LOGO

SECONDARY LOGOS

FURTHER VARIATIONS

COLOR PALETTE

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THE NEW LOGO IN ACTION

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PRINT

In their first campaign, primarily targeting the highschool demographic, we wanted to spotlight the importance of opening up to someone around you. Whether thats a parent, teacher, coach, friend, etc, BC2M has the ice-breakers you need to get the conversation started.

Look Mom, I made it to Time Square.

TV SPOTs

For their first tv spots ever, we wanted to continue to break down the barriers to open-communication. That feeling of being alone. Something “gnawing at you”. Personifying these problems was a quirky way to approach such an important topic.

SEE MORe

https://bringchange2mind.org/learn/psas/not-that-weird/

PRESS

https://www.thedrum.com/creative-not-weird

SEE MORE PROJECTS

REYKA

UURTH

DIETZ & WATSON